Activities Director Memory Care

Bethesda Group · Crowley, TX Full Time
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Job Description

Description Activities Director – Full Time (Memory Care) Join our senior living community as an Activities Director and help create meaningful, engaging programs that enrich residents’ daily lives. You’ll design and lead activities that support their social, emotional, physical, and spiritual well‑being Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Prepares a monthly calendar of activities that meets the residents’ physical, mental, emotional and spiritual needs. Creates, plans and implements activities that are conducive to the current residents’ desires and emotional and spiritual needs in consideration of their physical and mental abilities. Assesses each resident’s background in regards to former profession, level of education, hobbies, favorite daily activities, etc., in order to develop a plan for appropriate activities to offer resident. Develops, plans and provides individual activities for residents who choose not to participate or are unable to participate in group activities. Involves and encourages high-functioning residents to assist the Activities Department by leading activities, suggesting events, providing help in developing the monthly calendar, creating and distributing the quarterly newsletter. Plans, organizes and participates in Special Events. Encourages resistant residents to participate in activities. Tracks attendance of residents in accordance with state policies. Conducts daily activities following community’s policies and procedures. Interacts with residents and their families to ensure activity needs of residents are being met. Organizes Resident Council Meetings Recruits, selects, and organizes volunteers. Assists in preparation of quarterly newsletter that is used as an information tool for residents and families in addition to being a marketing tool for the community. Maintains an inventory of activity supplies and ensures supplies are in proper working order. Maintains departmental budget and “spend-down” records and assists in preparation of yearly budgetary process. Communicates with other managers to ensure a positive teamwork environment. Maintains confidentiality of residents’ personal information in and out of the community and protects and supports residents’ rights. Provides activity transportation for residents using time management and customer service skills. Ensures activity vehicle is clean and fueled and reports any issue with the vehicle to the Executive Director or Maintenance Director in accordance with community’s policies and procedures Ensures coverage is scheduled to maintain resident activity schedule during his/her absence. Attends scheduled staff and departmental meeting and in-services. Participates in and assists with procedures associated with emergency drills and actual emergency situations within the community. Educates residents on emergency plans as directed. Provides activities training to staff. Assists with marketing tours as needed. Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/o

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Care aide and CNA positions in senior living are hands-on roles that require both physical stamina and genuine emotional resilience. In Texas, CNAs must hold an active certification through the Texas Health and Human Services Commission, while caregiver and aide positions may not require formal certification but typically involve on-the-job training.

What catches many new hires off guard is the physical demand — you will be on your feet for the full shift, assisting with transfers, repositioning, and mobility support. Memory care roles add another layer, as working with residents experiencing dementia or Alzheimer's requires specialized patience and de-escalation skills. Most facilities offer shift differentials for evenings and weekends, and many in the DFW area provide tuition assistance programs for aides looking to advance into nursing.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

Your day typically begins with morning routines — helping residents with bathing, dressing, grooming, and getting to breakfast. Throughout the shift, you will assist with meals, escort residents to activities, monitor for changes in behavior or health, and document everything in the care log. Vital signs checks happen at regular intervals, and you will be the first person to notice if something seems off with a resident.

The team dynamic is close-knit. You will work alongside other aides, report to the charge nurse, and communicate with families who visit. In memory care units, redirection and engagement activities are a big part of the role — keeping residents calm, oriented, and socially active. The work is physically and emotionally demanding, but many aides describe deep bonds with the residents they care for and a sense of purpose that keeps them in the field long-term.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Nursing Assistant positions in the DFW metroplex area earn a median wage of $18.53/hr ($38,542/yr). The typical range is $17.96 – $21.73/hr (25th–75th percentile).

Entry Level (10th) $35,859/yr
DFW Median $38,542/yr
Experienced (90th) $49,088/yr
vs. National Median -8.8%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.

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