Business Development Representative

Curana Health, Inc. · Highland Park, TX Full Time
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Job Description

At Curana Health, we're on a mission to radically improve the health, happiness, and dignity of older adults—and we're looking for passionate people to help us do it. As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities. Founded in 2021, we've grown quickly—now serving 200,000 seniors in 1,500 communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for. Ranked 147 on the Inc. 5000 list of America's fastest-growing private companies, we're just getting started. If you're looking to make a meaningful impact on the senior healthcare landscape, you're in the right place—and we look forward to working with you. For more information about our company, visit CuranaHealth.com. To enable Curana Health’s expansion, the Business Development team is seeking a driven, outgoing individual to grow our footprint in key markets by expanding current relationships and identifying new opportunities. The ideal candidate will have experience in and around the senior living industry and be able to leverage existing relationships from Day One. This position will be a key player in driving Curana Health’s rapid growth and maintaining our status as a market leader. Develop a strong understanding of Curana Health’s care models and how they add value to senior housing communities and their residents Build relationships with current and future partners in your market and identify how Curana Health can support their organization Keep in contact with current and future partners via site visits, emails, phone calls, etc. Accurately track and manage current and pipeline relationships utilizing company tools (e.g., CRM) Schedule and attend pitch meetings with potential partners and Business Development leadership Attend sales meetings with cross-functional internal stakeholders to provide updates on your market and discuss growth strategies Bachelor’s Degree (BA/BS) preferred 2-5 years of experience working in the senior living industry with an understanding of operations in Nursing Homes, Assisted Living Facilities, Life Plan Communities, or related businesses Experience selling clinical services to senior living facilities or SNFs such as primary care services, geriatric care management, memory care, palliative, hospice, therapy, behavioral health services, wound care, telehealth services, etc Demonstrated relationships with senior housing operators in assigned territory Experience in a client-facing role (sales experience preferred) Ability and desire to travel to partner communities (~25% overnight travel) Curana Health is dedicated to the principles of Equal Employment Opportunity. We affirm, in policy and practi

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Support roles in senior living — housekeeping, maintenance, activities, and social work — are far more resident-facing than similar positions in other industries. Housekeepers and maintenance staff interact with residents in their personal living spaces daily, which requires discretion, patience, and genuine respect for the people who live there. In Texas, even non-clinical staff must complete facility-specific training on topics like abuse prevention, infection control, and emergency procedures.

Activities coordinators and social workers play a direct role in resident well-being — isolation and depression are significant concerns in senior living, and programming that keeps residents socially engaged has measurable health outcomes. Maintenance staff in senior care need to understand life-safety systems (fire alarms, emergency generators, call systems) and are often the first responders for building emergencies. Background checks are required for all positions, and many facilities prefer candidates who have previous experience working with older adults.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

For housekeeping roles, the day follows a room-by-room schedule — cleaning resident rooms, sanitizing common areas, managing laundry, and responding to spill or accident cleanups as they happen. Infection control protocols are more rigorous than in hotels or commercial cleaning, especially during flu season or respiratory illness outbreaks.

Maintenance staff handle a daily work order queue — everything from changing light bulbs and fixing call buttons to HVAC maintenance and plumbing repairs. Life-safety equipment checks (fire extinguishers, exit lighting, generator testing) happen on set schedules. Activities professionals plan and lead group programming — exercise classes, crafts, music sessions, outings — and also provide one-on-one engagement for residents who cannot participate in group settings. Social workers manage care conferences, discharge planning, family mediation, and community resource referrals. Across all these roles, the common thread is that you become a familiar, trusted presence in residents' daily lives.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Home Health and Personal Care Aide positions in the DFW metroplex area earn a median wage of $12.93/hr ($26,894/yr). The typical range is $11.12 – $14.51/hr (25th–75th percentile).

Entry Level (10th) $22,381/yr
DFW Median $26,894/yr
Experienced (90th) $36,005/yr
vs. National Median -24.9%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.

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