Community Outreach Coordinator

Butterfly Home Care- Northwest DFW · Southlake, TX Full Time
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Job Description

Butterfly Home Care- Northwest DFW is seeking an energetic, relationship-focused Community Outreach Coordinator to help grow our presence throughout Northwest Dallas-Fort Worth. This role is responsible for building relationships with healthcare professionals, senior living communities, community organizations, and local businesses to increase awareness of our services and generate client referrals. The ideal candidate enjoys networking, meeting new people, attending community events, and serving as a trusted resource for seniors and families seeking support at home. Essential Duties and Responsibilities Community Outreach & Relationship Building β€’ Develop and maintain relationships with referral sources throughout the community. β€’ Conduct regular visits to hospitals, rehabilitation centers, assisted living communities, memory care communities, physician offices, senior centers, and community organizations. β€’ Introduce Butterfly Home Care services to potential referral partners. β€’ Schedule and conduct informational meetings, lunch-and-learns, and presentations. β€’ Attend networking events, health fairs, chamber events, and senior and disability-focused community activities. β€’ Represent Butterfly Home Care professionally in the community. Referral Development β€’ Identify and cultivate new referral opportunities. β€’ Maintain regular communication with referral partners. β€’ Follow up on referrals and inquiries in a timely manner. β€’ Track referral activity and relationship-building efforts within the agency CRM. β€’ Provide regular updates on referral source activity and business development opportunities. Marketing Support β€’ Assist with distribution of marketing materials and promotional items. β€’ Support local social media and community engagement initiatives. β€’ Help coordinate educational workshops and community events. β€’ Gather market intelligence regarding competitors and community needs. Administrative Responsibilities β€’ Maintain accurate records of outreach activities. β€’ Submit weekly activity reports. β€’ Track mileage and event participation. β€’ Participate in team meetings and training as required. Qualifications Required: β€’ High school diploma or equivalent. β€’ Excellent communication and interpersonal skills. β€’ Ability to build relationships with diverse community stakeholders. β€’ Strong organizational and time-management skills. β€’ Valid driver's license and reliable transportation. β€’ Proficiency with Microsoft Office and basic technology platforms. Preferred: β€’ Experience in healthcare, home care, senior living, customer service, marketing, or business development. β€’ Knowledge of the senior care and/or disability industry. β€’ Existing relationships within the local healthcare community. Physical Requirements β€’ Ability to travel throughout the service area daily. β€’ Ability to lift and carry marketing materials up to 25 pounds. β€’ Ability to attend events, presentations, and community meetings. Performance Expectations β€’ Complete a minimum number of referral visits each week. β€’ Develop new referral relationships monthly. β€’ Participate in community events and networking opportunities. β€’ Maintain accurate outreach documentation. β€’ Contribute to agency growth through referral generation and brand awareness.

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction β€” all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.

What surprises many new administrators is the direct involvement with families during crises β€” end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the DFW market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

A typical day starts with a census and staffing review β€” confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.

Afternoons often shift to administrative work β€” reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days β€” the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the DFW metroplex area earn a median wage of $58.48/hr ($121,638/yr). The typical range is $44.34 – $75.25/hr (25th–75th percentile).

Entry Level (10th) $65,520/yr
DFW Median $121,638/yr
Experienced (90th) $204,838/yr
vs. National Median -1.8%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.

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