Director of Life Enrichment

12 Oaks Management · Carrollton, TX Full Time
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Job Description

Description The Director of Life Enrichment develops, implements, and manages a comprehensive activities program designed to meet the social, spiritual, emotional, physical, and intellectual needs of our residents. He or she plans and coordinates resident and family events, outings, games, and exercises and arranges for a variety of outside vendors and volunteers. (i.e., scout troops, school groups, and performance groups) to visit the residents. In addition, the Director of Life Enrichment oversees all activities to ensure residents participate safely and recruits/supervises the Life Enrichment staff and any volunteers to permit all residents to thrive within community. Primary Duties & Responsibilities : Promote to and conveys a philosophy that supports the dignity, privacy, independence, choice, and individuality of residents Oversees the management and daily operations of the activities department Implements and manages comprehensive activities programs for the residents Ensures that each resident’s interests are assessed and that a plan of activities is developed and reassessed on a routine basis. Manages the department budget Trains and monitors volunteers Maintains equipment and the activities room or common area in compliance with standards Communicates with residents and families regarding participation in and satisfaction with programs Performs other duties as assigned Qualifications & Physical Requirements : Strong interpersonal, leadership, motivational, and organizational skills Able to communicate well, both verbally and in writing Self-starter; able to carry out diverse duties with minimal supervision Enjoys thinking of new ideas; is creative and resourceful Strong computer and internet skills, including Microsoft Office suite Knowledge of local state and federal regulations pertaining to resident care and services Excellent communication, customer service, and problem-solving skills, including the ability to maintain composure under stress Able to bend, kneel, squat, stand, and lift heavy objects as needed Able to work a flexible schedule, which may include working days, evenings, weekends, and holidays Education & Experience : High school diploma or GED equivalent Management or supervisory experience One year of experience planning social and recreational programs, preferably within an assisted living or long-term care facility An Activity Director Provisionally Certified (ADPC) or Activity Director Certified (ADC) credential highly preferred Unrestricted driver’s license and clean driving record This job description is intended to describe the general nature and level of work being performed by the employee in this position. It is not intended to be an all-inclusive list of all responsibilities, duties, skill, or working conditions required of a person in this position.

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction — all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.

What surprises many new administrators is the direct involvement with families during crises — end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the DFW market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

A typical day starts with a census and staffing review — confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.

Afternoons often shift to administrative work — reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days — the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the DFW metroplex area earn a median wage of $58.48/hr ($121,638/yr). The typical range is $44.34 – $75.25/hr (25th–75th percentile).

Entry Level (10th) $65,520/yr
DFW Median $121,638/yr
Experienced (90th) $204,838/yr
vs. National Median -1.8%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.

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