Life Enrichment Coordinator

Touchmark · Mckinney, TX Full Time

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Job Description

Touchmark at Emerald Lake is currently seeking a creative and compassionate person to join the talented team as a Life Enrichment/Activities Coordinator for our Assisted Living! As a Life Enrichment Coordinator, you will enrich lives every day by assisting in the planning, creation, and implementation of an activities program that will meet the physical, cognitive, social, and spiritual needs of our residents. You will have the daily opportunity to exercise your ability to encourage and motivate others, and to be a positive presence in the lives of residents and their families! The ideal candidate will: Minimum one year of experience working in senior living. Have experience working with a social or recreational activities program. Have experience working with assisted living residents. Have availability to work at least one weekend day per week. Enjoy working as part of a team to arrange, organize, and assist with activities both on and off campus, such as holiday and birthday celebrations, social events, community outings, and exercise programs Have a genuine interest in caring for elderly residents and working in a geriatric environment Have a commitment to confidentiality concerning resident status and medical history Be able to maintain patient and tactful composure when dealing with residents, family members, staff members, and visitors

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction — all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.

What surprises many new administrators is the direct involvement with families during crises — end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the DFW market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

A typical day starts with a census and staffing review — confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.

Afternoons often shift to administrative work — reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days — the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the DFW metroplex area earn a median wage of $58.48/hr ($121,638/yr). The typical range is $44.34 – $75.25/hr (25th–75th percentile).

Entry Level (10th) $65,520/yr

DFW Median $121,638/yr

Experienced (90th) $204,838/yr

vs. National Median -1.8%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.