Memory Care Director

Bethesda Group · Carrollton, TX Full Time
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Job Description

Description Memory Care Director – Full Time Join our team as the Memory Care Director , leading our memory care community with compassion, purpose, and steady leadership. You’ll create a safe, engaging, and therapeutic environment for residents while supporting and inspiring a dedicated care team. This role brings our Mission and Vision to life every day—ensuring residents experience meaningful moments, dignity, and connection. Essential Duties Ensures that the dignity of all residents is maintained, and that respect is shown, regardless of the nature of the interaction. Ensures care team adapts the “environment” to the individual Resident’s needs and preferences, which includes everything a Resident encounters. Ensures the care team has the knowledge, skills and attitude required to care for residents with dementia. Provides initial and ongoing training and support to the care team employees. Provides skills coaching and counseling when employee performance expectations are not met. Ensures that structure and consistency is provided to residents in their daily lives Works with care team to design activities that are conducted throughout the day to provide a sense of usefulness, sense of pleasure, sense of success, support life roles, and encourage maintaining function. Ensures that the program is implemented by care staff. Evaluates the program utilizing quality assurance tools and customer and staff feedback. Keeps current with trends and issues related to dementia care. Uses problem solving skills to improve outcomes when expectations are being met. Conducts Resident assessments and develops an accurate, individualized service plan that is communicated to care team. Updates and maintains a care plan that is continually developed through an ongoing flow of information from the care team about individual residents. Is responsible for leading special activities that require a higher degree of knowledge, skill and understanding that may include cognitive activities, creative/expressive activities and reminiscence activities. Maintains budget control by reviewing program costs and keeping them in line with the established budget. Supports and actively participates in the program’s census building initiatives assisting Marketing in planning and support and in pointing out features and benefits of the program to prospective residents and their family members. Ensures excellent customer service by maintaining open and honest communication and ensuring residents, families, physicians and employees needs are met. Provides tours to potential residents and families and promotes the concept of care of the Memory Care Community. Maintains a supportive relationship with Internal and External customers understanding that at times family members need as much support as the resident with dementia. Supports employees by supporting them during stressful times on the job and gives them praise and recognition for a job well done. Promotes and protects Residents’ rights and is a Resident advocate. Involves the care managers in problem solving and facilitates a pro-active problem solving approach to challenging r

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Care aide and CNA positions in senior living are hands-on roles that require both physical stamina and genuine emotional resilience. In Texas, CNAs must hold an active certification through the Texas Health and Human Services Commission, while caregiver and aide positions may not require formal certification but typically involve on-the-job training.

What catches many new hires off guard is the physical demand — you will be on your feet for the full shift, assisting with transfers, repositioning, and mobility support. Memory care roles add another layer, as working with residents experiencing dementia or Alzheimer's requires specialized patience and de-escalation skills. Most facilities offer shift differentials for evenings and weekends, and many in the DFW area provide tuition assistance programs for aides looking to advance into nursing.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

Your day typically begins with morning routines — helping residents with bathing, dressing, grooming, and getting to breakfast. Throughout the shift, you will assist with meals, escort residents to activities, monitor for changes in behavior or health, and document everything in the care log. Vital signs checks happen at regular intervals, and you will be the first person to notice if something seems off with a resident.

The team dynamic is close-knit. You will work alongside other aides, report to the charge nurse, and communicate with families who visit. In memory care units, redirection and engagement activities are a big part of the role — keeping residents calm, oriented, and socially active. The work is physically and emotionally demanding, but many aides describe deep bonds with the residents they care for and a sense of purpose that keeps them in the field long-term.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Nursing Assistant positions in the DFW metroplex area earn a median wage of $18.53/hr ($38,542/yr). The typical range is $17.96 – $21.73/hr (25th–75th percentile).

Entry Level (10th) $35,859/yr
DFW Median $38,542/yr
Experienced (90th) $49,088/yr
vs. National Median -8.8%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.

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