Helping People Truly Enjoy Life at Home Generations Home Care is seeking a compassionate, organized, and relationship-focused Client Services & Community Relations Coordinator to serve as the first point of contact for prospective clients while supporting our business development and community outreach efforts. This position plays an important role in helping families navigate the onboarding process, building relationships with healthcare professionals and community partners, and promoting our mission throughout the communities we serve. Responsibilities Client Onboarding & Customer Service Respond promptly to inquiries from prospective clients, families, referral sources, and healthcare professionals. Conduct intake calls and gather client information. Schedule in-home assessments and care consultations. Prepare service agreements and onboarding paperwork. Coordinate with scheduling and caregiving teams to ensure smooth care starts. Maintain accurate client records in agency software. Follow up with new clients and families to ensure satisfaction and address concerns. Deliver exceptional customer service throughout the client journey. Business Development & Community Outreach Assist with developing and maintaining relationships with hospitals, rehabilitation centers, senior living communities, physicians, social workers, case managers, and other referral partners. Schedule and coordinate marketing visits, educational presentations, networking events, and community outreach activities. Attend networking meetings, health fairs, chamber events, and community events as requested. Track referral sources, marketing activities, and lead conversions. Assist with preparing marketing materials, brochures, presentations, and promotional items. Help coordinate educational events and caregiver appreciation activities. Administrative Support Maintain accurate reports and client documentation. Assist with office communications and incoming calls. Support special projects and agency initiatives. Collaborate with leadership to improve client satisfaction and referral growth. Perform other administrative duties as assigned. Qualifications Preferred social work or discharge planning experience. Excellent communication and interpersonal skills. Strong customer service mindset. Highly organized with excellent attention to detail. Comfortable networking and building professional relationships. Ability to work independently while managing multiple priorities. Experience in healthcare, senior care, sales, admissions, marketing, or customer service preferred. Proficiency with Google Suite, Microsoft Office, and cloud-based software. Valid driver's license and reliable transportation for local marketing visits. What We're Looking For The ideal candidate is someone who enjoys connecting with people, building relationships, solving problems, and representing our agency in the community. This role requires someone equally comfortable helping a family through the onboarding process as they are introducing Generations Home Care to a new referral partner. What We Offer Paid training Mileage reimbursement for approved business travel Medical, dental, vision 401(k) Paid Holidays Supportive, family-oriented work environment Opportunity to make a meaningful difference in the lives of seniors and their families Compensation Range between $60,000 - $75,000 per year depending on experience. Growth Incentive Program: This position is eligible for bonus opportunities tied to agency growth, including referral development, new client starts, and overall client census goals. Equal Opportunity Employer Generations Home Care is an Equal Opportunity Employer and is committed to fostering a workplace built on respect, inclusion, and equal opportunity. We consider all qualified applicants for employment without regard to any status protected by applicable federal, state, or local law.
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General overview for this role type — specific duties and requirements vary by employer.
Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction — all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.
What surprises many new administrators is the direct involvement with families during crises — end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the DFW market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.
What to Expect in This Role Day-to-Day
Based on typical senior living facilities in the DFW area.
A typical day starts with a census and staffing review — confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.
Afternoons often shift to administrative work — reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days — the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.
DFW Area Salary Data
According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the DFW metroplex area earn a median wage of
$58.48/hr ($121,638/yr).
The typical range is $44.34 – $75.25/hr
(25th–75th percentile).
Entry Level (10th)$65,520/yr
DFW Median$121,638/yr
Experienced (90th)$204,838/yr
vs. National Median-1.8%
Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area).
Salary data provided by DFW Senior Living Guide.