Marketing & Sales Director

Viva Senior Living · Princeton, TX Full Time
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Job Description

POSITION SUMMARY: The essential functions of the job for the Marketing and Sales Director, requires, and may be amended from time to time at the sole discretion of Viva Senior Living to include, but are not limited to the following: Comply with standards of business conduct in accordance with federal, state and local health and regulatory standards and guidelines, as applicable. Must possess, at a minimum, a high school diploma or a GED Must be able to work well with peers in a congenial work environment, and above all, maintain the utmost compassion and dignity to the residents and adhere to the Resident Bill of Rights. In exigent circumstances, the employee may be subject to call back during emergency conditions (e.g., severe weather, evacuation, temporary staffing shortages, etc.). Must adhere to Viva Senior Living’s attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook. Must be able to read, write, speak and understand English. Must maintain the highest standards in caring and servicing the needs of the residents and residents' family members and loves ones. Must adhere to all facility policies and procedures. RESPONSIBILITIES/ACCOUNTABILITIES Responsible for achieving maximum occupancy and total revenue potential, generating new prospects, and converting prospects into residents. Responsible for coordinating move-ins and move-outs of residents. Creating “referral” relationships from business partners Answer telephone inquiries, schedule visits, conduct tours and close sales as needed Process all required information necessary to complete a successful move-in Business development and lead management Maintains or grows occupancy to maximum levels Identifies and develops professional referral sources Ensure that the department operates within budget Complete weekly and monthly reports Schedule and promote special functions, lectures and seminars related to marketing Develop and implement advertising Participate in development of effective sales and marketing plan Participates in new resident orientation and welcoming process Participates in General Orientation Program Manage and appropriately categorize Prospects and Leads by using Viva’s standards and protocols to establish follow-up communication Demonstrates solid understanding of Viva Senior Living’s programs Plan and provide an engaging and driven presentation style with the ability to communicate to the Prospect the benefits of living in a Viva Community Utilize outstanding Interpersonal skills to cultivate family relationships as well as seek to establish new business prospects Maintain a general knowledge of the competition and be able to speak to why Viva is the ultimate choice in Senior Living Work collaboratively with Executive Director and Regional Marketing Director Maintain detailed Lead and Prospect Information Build your identity in the marketplace as the representative of the Viva, and be seen as the solutions provided in this area of Senior Living Performs other duties as required Requirements ANNUAL HEALTH REQUIREMENTS: Must provide annual verification of a negative TB

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What Most Job Listings Don’t Tell You

General overview for this role type — specific duties and requirements vary by employer.

Management roles in senior living carry a unique blend of healthcare oversight and business operations that most job listings barely touch on. Executive Directors and Administrators are typically responsible for state regulatory compliance, staff retention, census management, and family satisfaction — all at the same time. In Texas, Assisted Living Facility administrators must meet HHSC licensing requirements, which often include specific training hours and ongoing continuing education.

What surprises many new administrators is the direct involvement with families during crises — end-of-life transitions, care disputes, and emergency situations all land on your desk. Staff turnover in senior living runs high nationally, so a significant part of the role is recruiting, training, and retaining quality caregivers. Facilities in the DFW market compete heavily for qualified staff, making retention strategy a critical skill for anyone in these positions.

What to Expect in This Role Day-to-Day

Based on typical senior living facilities in the DFW area.

A typical day starts with a census and staffing review — confirming occupancy, checking for any overnight incidents, and ensuring the day's shifts are fully covered. Morning stand-ups with department heads (nursing, dietary, activities, maintenance) set priorities for the day. You will spend time on the floor interacting with residents and families, which doubles as quality checks and relationship building.

Afternoons often shift to administrative work — reviewing financial reports, handling vendor relationships, preparing for state surveys, and managing marketing efforts to maintain occupancy. Community outreach, hospital discharge planner relationships, and local referral networks are ongoing responsibilities. Most directors describe the role as never having two identical days — the blend of clinical, operational, and interpersonal challenges keeps the work unpredictable but engaging.

DFW Area Salary Data

According to the Bureau of Labor Statistics, Medical/Health Services Manager positions in the DFW metroplex area earn a median wage of $58.48/hr ($121,638/yr). The typical range is $44.34 – $75.25/hr (25th–75th percentile).

Entry Level (10th) $65,520/yr
DFW Median $121,638/yr
Experienced (90th) $204,838/yr
vs. National Median -1.8%

Source: Bureau of Labor Statistics, Occupational Employment & Wage Statistics (Dallas-Fort Worth-Arlington, TX Metro Area). Salary data provided by DFW Senior Living Guide.

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